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IMI offers comprehensive training programs to be conducted exclusively for your company. Choose any program in our IMI  calendar of events or select from our additional in-house programs such as:

 Marketing & Sales School

· Advertising for National Brands and the "Multinational" Threat

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· Advertising Strategy and Tactics

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· Alternative Media in Egypt / Stretching the Advertising Budget

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· Brand Naming, Positioning, Personality and Image

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· Consumer Insight: The key to successful Advertising

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· Corporate Communications and Public Affairs: Sell Your Company Before Selling Your Product

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· Data Base Marketing: IT for New Marketing Insight

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· Effective Copywriting creation and evaluation

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· E-marketing

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· How to build a career in advertising

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· IMC: The Marketing Model of the 21st Century

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· Marketing Financial Services

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· Packaging, Product Development and Line Extensions for the National Brand

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· Selling Techniques and Presentation Skills for the Advertising Professional

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· Telemarketing: The dialogue for Customer Loyalty and Retention

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· The Client/Agency team and the creative brief

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Personal Skills School

· Conference, Meeting and Event Handling

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· Interviewing And Selecting Outstanding People

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· Memory Training and Stretching

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· The First Step into the Business World

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· Troubleshooting And Handling Difficult People

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Accounting School

· Analysis Of Financial Statements

Finance & Investment School:

· Introduction to Stock Markets

Human Resources School

· Social Insurance Law

Hospitality & Hotel Management School

Our Hospitality Training encompasses many courses in each of the following areas:

· Hospitality Sales & Marketing

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· Financial Management

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· Human Resources

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· General Management

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· Facilities Management

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· Guest Services

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· Housekeeping

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· Food & Beverage

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· Front Office

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· Train the Trainer

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· Security

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Programs in our calendar or on the above list would be tailored specifically to fit your requirements and your line of business.

If you are interested in any program, which is not included in our course calendar, or on the above list IMI would be glad to develop this program for your company according to your specific requirements.

"Extra-run" Training:

You don’t have a significant number of participants to carry out a customized program?

Send IMI a request for the courses you are interested in and we will carry out an extra-run of the course as soon as a minimum number of participants request this course.

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