"The competition will bite if you keep running; if you stand still, they will swallow you."  

Today’s business environment is hostile; firms are constantly faced by fierce competition. Therefore, we need to equip ourselves with the tools necessary to stand against such challenges.

One way to promote your firm is by sound and effective marketing. Marketing is an art, as well a science; bent on manipulating people's purchasing behavior.

The Marketing School addresses the vital issues that will help you develop a competitive edge, and hence thrive in your field through positively influencing the customers’ perceptions about your product/service.

The programs tackle a variety of crucial issues among which are: analyzing the market and assessing your competitors, strategic marketing planning, excellence in service through better understanding customers’ needs, setting & controlling marketing budgets … and much more.

IMI has developed a unique blend of content and knowledge, excellent instructional skills as well as up-to-date information. Its methodology rests on combining both academic substance and practical experience. The training sessions are interactive and dynamic in order to ensure maximum participation of the delegates. Authentic case-studies and role plays will be conducted. In addition to sharing real-life situations, that will introduce the delegates to the true complex and critical issues.

The programs are offered on a public course basis with a pre-set schedule as well as on an in-house basis where programs are tailored & customized to the clients’ specific needs.

Delegates will return to their workplaces with ready-to-use techniques & skills to improve and develop their respective functions.