“You are what you know”
Sign our Guestbook
IMI Marketing Research Breakthrough Formula
=
the sum of the following
Customized Methodology:
Our division uses the most updated and innovative research techniques and resources to meet client’s specialized needs (sampling, data collection, recruitment, data analysis, reporting). We accomplish this through our international exposure and continuous learning approaches.
+ Clients-Focused Analysis:
This analysis is the building block of any research work we accomplish. We live the situation with our clients yet with an outside bird’s eye view to pinpoint and highlight critical areas for development, growth and competitive advantage, to achieve market research solutions that work.
+ Array of Studies:
We are a full service market research provider. Any research work ranging from wide scale industry analysis to micro-detail analysis of any organizational and competitive evaluation is carried out using the most professional research approaches. Examples include:
Advertising copy testing /screening: Reach your customers with the most comprehensible and likable advertising copies.
Brand name evaluations: Let your brand be the top of mind and heart for all your customers.
Package testing: Is your package attractive enough to let your product sell itself?
Taste testing: Test if your products’ taste stands out among its competitors, even if the brand is not revealed.
Mystery shopping: Make your service delivery your competitive advantage through continuos monitoring and bench-marking.
Image research: Learn about your customers’ perceptions of your company’s image as a whole.
Concept testing: Make sure your ideas get through to your right customers.
Awareness and usage research: Learn what your customers know and do with your products.
+ Product Research:
Market potential studies: Before you invest, make sure your product enters the right market and there is a high potential for its marketability.
New product introductions: Confidently develop and market your new products knowing that there is a potential market for it.
Distribution research: Evaluate and monitor how well your marketing channels contribute to making your products successfully reach your target customers.
+ Research Quality:
Our breakthrough lies in applying strict measures of quality standards. It is our responsibility to ensure top quality work for our clients who entrust us in assisting them in their strategic directions and developments. We achieve this through our selective experienced professional team of researchers, moderators, analysts and interviewers.
+ Responsiveness and Timing:
We realize that the time element can make major breakthroughs in the lives of products, and organizations. Competitive pressures increase the challenge of the race against time. We assist our clients in striving to be ahead of competition through our proactive approach and timely responsiveness in order for our clients to move forward. Our breakthrough is built on our realistic actionable results and recommendations. We deliver on time all the time.
+ Flexibility:
Our marketing research solutions are highly flexible and tailored to client’s demands. We are involved in complete marketing research assignments or at any stage of the marketing research process depending on our clients’ focus, need or urgency.
If you have any inquiry please click here.
Home | Training & Development | Marketing Research | Recruitment Services | Consulting & Strategic Audit | Guestbook | Contact Us | Short Courses | Tailored Courses | Conferences | Calendar of Events | Continuous Education