Strategic Marketing Planning: The Road Map for Growth

Benefit From Our

Strategic Marketing Planning: The Road Map for Growth

Marketing planning is becoming an increasingly challenging task. The reason for that is that companies are currently moving heavily into strong growth modes. This poses greater efforts and the application of strategic tools to match this mode.

Benefits & Added-Value:

This program presents a practical framework to develop a strategic marketing plan and tools for its effective implementation and control Participants will master.

Understanding of essential concepts of strategy and planning.
The process of analyzing marketing opportunities.
Effectively preparing competitive advantage and portfolio analysis.
Formulation of marketing strategies.
Techniques to ensure smooth implementation and control.

Recommended Participants:

The following participants will make best use of this program in their respective functions:

Marketing Managers.
Product Managers.
Business Development Managers.

Program Content:

Overview of strategy and planning.
Step-by-step approach to marketing opportunities analysis.
Situational analysis and environmental scanning.
Defining unique competencies and capabilities.
Formulating a strategic marketing plan from start to finish.
Keys to market targeting and segmentation.
Setting detailed programs to effectively implement the plan.
Evaluation and Control: an ever-lasting continuos task.

Duration: 2 Days.

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Tailored Courses Every open course can be tailored to the exact needs of your organization and run as an in-company training program.

"Extra-run" Courses The date of the course you are interested in already passed?

Fill out the Extra-Run Courses Form and send it to IMI and we will carry out an extra-run of the course as soon as a minimum number of participants request this course.

If you have any inquiries, please click here.