Setting & Controlling Marketing Budgets

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Setting & Controlling Marketing Budgets

One of the most difficult marketing decisions faced by companies is how much to spend on marketing, that’s why the statement:“ I know that half of my marketing budget is wasted, but the problem is that I do not know which half” is frequently said by many practitioners.

This course aims to give practitioners useful guidelines and tools for setting the most suitable marketing budgets to make them achieve their business objectives without wasting their resources in addition to controlling their marketing expenses.

Program Objectives:

The program participants will get to know the most common practices, the factors to take into consideration while constructing a marketing budget. Also, how marketing expenses are treated by accountants, and reflected in financial statements. Moreover, the course introduces practical methods for controlling marketing expenses. This will be achieved through covering the following:

The marketing function
Types of marketing expenses
The promotional mix and its cost
The common methods for setting a marketing budgets
Who should determine the marketing budget
The marketing budget’s pre requisites:
The nature of the product/ service and the product life cycle
The sales forecast and product’s cost structure
The competitors’ spending
The population and geographical distribution of targeted customers
Selecting the most effective promotional mix & calculating its cost
The marketing budget format
The financial treatment of marketing expenses
The marketing expense cycle
Marketing budget control
Marketing budget review

Recommended participants:

This course addresses all those who participate in setting marketing and promotional budgets and controlling marketing expenses.

Duration: 2 Days.

Click here to register.

Tailored Courses Every open course can be tailored to the exact needs of your organization and run as an in-company training program.

"Extra-run" Courses The date of the course you are interested in already passed?

Fill out the Extra-Run Courses Form and send it to IMI and we will carry out an extra-run of the course as soon as a minimum number of participants request this course.

If you have any inquiries, please click here.