secrets of successful public relations

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Secrets of Successful Public Relations

“You've got to find some way of saying it without saying it."

Public relations remains an effective marketing tool for the new millennium. To supercharge their marketing efforts, more and more companies are using the power of public relations to create a distinctive identity, improve media relations and exposure and adopt meaningful social investment policies. Effective communication across the full spectrum of a company is vital.

PR plays a role in advertising, publicity, packaging, point-of-sale display, trade shows, and special events. “Public relations” is powerful; it establishes the organization’s identity in front of the public as well as adds on to the marketing endeavors.

Program Objectives:

This program will help you gain a comprehensive understanding of the world of public relations and will learn breakthrough public relations tactics and approaches to give you clear-cut advantages in today's business environment. By attending this program, participants will be able to:

Apply the fundamental principles of PR to their own organizations
Understand the role of public relations in the Marketing mix
Identify the fundamentals of communication and how they are applied in public relations
Understand the fundamentals of media relations
Create and assess a Public Relations plan
Have a better understanding of the media and the processes involved in dealing with them
Manage PR programs cost effectively
Evaluate PR effectiveness: “Measuring the Results”

Recommended Participants:

This course is for executives at any level who are about to become involved with PR for the first time, graduate recruits, managers who have transferred into PR from other disciplines and those who have responsibility for PR staff.

Duration: 2 days

Click here to register.

Tailored Courses Every open course can be tailored to the exact needs of your organization and run as an in-company training program.

"Extra-run" Courses The date of the course you are interested in already passed?

Fill out the Extra-Run Courses Form and send it to IMI and we will carry out an extra-run of the course as soon as a minimum number of participants request this course.

If you have any inquiries, please click here.