Marketing & Media: The Rewarding Approach

Marketing & Media: The Rewarding Approach

A medium is a carrier and deliverer of advertisements. Dealing with media consumes most of companies’ marketing budgets. Hence, dealing effectively with media is a breaking point for the success of efficient utilization of marketing budgets and the success of all marketing efforts.

Benefits and added value:

After attending this course, participants will be able to distinguish the differences between types of media, the relation ship between media and advertising, the relationship between a marketing plan and a media plan. Also, they will be able to know how to choose the appropriate communication vehicle, how to purchase the right time/ space, and to ensure that the advertising message runs as purchased. This will be achieved through covering the following:

Marketing, advertising, and media planning.
Characteristics of different types of media.
Media tools: reach, frequency, effective reach.
Information needed by media planners.
The components of media work plan.
The steps for constructing a media plan.
Media considerations.
Media plan execution and media buying.
Media plan evaluation.

Recommended participants:

This course is designed to benefit whoever takes deals with media from the advertising side, like marketing managers, advertising managers, brand and product managers, and advertising agencies’ media managers and planers.

Duration: 2 Days.

Benefit From Our

Click here to register.

Tailored Courses Every open course can be tailored to the exact needs of your organization and run as an in-company training program.

"Extra-run" Courses The date of the course you are interested in already passed?

Fill out the Extra-Run Courses Form and send it to IMI and we will carry out an extra-run of the course as soon as a minimum number of participants request this course.

If you have any inquiries, please click here.