Market Analysis & Competitor Assessment

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Market Analysis & Competitor Assessment: "Outmaneuver your competitors"

In today’s fast changing business world, no one likes surprises. The ability to be “pro-active” is one of the greatest techniques for creating value within an organization.

Manage the future through transforming information into intelligence. Know your competitors, their objectives, strategies, strength, weaknesses and reaction patterns by developing an effective Competitor Intelligence System. This Competitor Intelligence course will cover how to find, analyze and use information about your competitors to develop better business plans and marketing strategies.

Program Objectives:

Through interactive lectures and case studies, this comprehensive program will enable you to:

Identify competitors and classify them.
Monitor competition, new products, new markets, regulatory action or other external factors critical to your success.
Assess your competitors’ strengths and weaknesses and use them to your favor.
Anticipate trends that are unique to your business or industry.
Take advantage of new business opportunities.
Be prepared for competitor surprises.
Gain insight into ways of keeping and wining new customers.
Design and implement Competitive Intelligence Systems.
Identify your competitors’ position in the market.
Analyze competitor marketing mix, market share and financial information.
Design a competitive strategy.
Protect information from competitors.

Recommended participants:

Marketing and research professionals, product managers and those interested in gaining a definitive edge over their competitors.

Duration: 2 Days.

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Click here to register.

Tailored Courses Every open course can be tailored to the exact needs of your organization and run as an in-company training program.

"Extra-run" Courses The date of the course you are interested in already passed?

Fill out the Extra-Run Courses Form and send it to IMI and we will carry out an extra-run of the course as soon as a minimum number of participants request this course.

If you have any inquiries, please click here.