Launching a new product

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Launching a New Product

“Mastering the Handoff from Marketing to Sales”

In recent years, product launching has become an art which can make or break a product. A successful launch makes potential customers aware of the new product and keen to try it.

The challenges – and stakes – for successful product launches have never been greater. So what does it take to achieve your company’s objectives when resources are tight, competition is fierce, and customers’ attention spans are fleeting at best?

This program will help managers maximize the effectiveness of limited resources and achieve new levels of operational efficiency and success. Skills & tools acquired can be used for new product introductions, taking existing products into new markets or channels, revitalizing under-performing products, or repositioning products in the market.

Program Objectives:

The program ensures that your marketing organization has the special skills necessary to plan, execute, and deliver a superior, “integrated” launch that will maximize your investment and generate early sales. In this program participants will learn how to:

Set measurable and manageable launch objectives, controls and strategies
Select target markets
Create a marketing penetration strategy
Diagnose sales cycles
Develop a high impact communications plan
Outline budget alternatives and recommendations

Recommended Participants:

Marketing managers.
Product Managers
Product development executives
Marketing specialists

Duration: 2 Days.

Click here to register.

Tailored Courses Every open course can be tailored to the exact needs of your organization and run as an in-company training program.

"Extra-run" Courses The date of the course you are interested in already passed?

Fill out the Extra-Run Courses Form and send it to IMI and we will carry out an extra-run of the course as soon as a minimum number of participants request this course.

If you have any inquiries, please click here.