Effective use of marketing research

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Effective Merchandising

How a store looks plays a large part in attracting customers. From the customer’s point of view the visual appearance provides one of their first impressions of a store and it’s image. These store qualities are also important indicators for the customer’s perception of service. The detailed process of making a store and it’s products attractive is called merchandising.

Merchandising is the way in which goods are presented to customers. It incorporates store layout, traffic flow, space allocation, the type and placement of products, displays and profitability. Good merchandising is an effective selling tool that supports the efforts of salespeople by promoting customer self service from logical, practical and well planned displays.

Benefits & Value Added:

To utilize effective merchandising in attracting customers.
To utilize the visual appearance of the store to form a positive impression from the point of view of the customer of the quality of service provided.
To understand how merchandising affects how the customer thinks and his buying behavior.
To get a clear understanding of the issues involved in merchandising such as store layout, traffic flow, space allocation, the type and placement of products, displays and profitability.
To utilize merchandising as an effective selling tool that supports the efforts of salespeople.

Recommended Participants:

This course is designed for all professionals involved in the merchandising function such as Retail Outlet Managers, Merchandising Teams, Merchandising Executives and Marketing Executives.

Duration: 2 Days.

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Tailored Courses Every open course can be tailored to the exact needs of your organization and run as an in-company training program.

"Extra-run" Courses The date of the course you are interested in already passed?

Fill out the Extra-Run Courses Form and send it to IMI and we will carry out an extra-run of the course as soon as a minimum number of participants request this course.

If you have any inquiries, please click here.