Developing and controlling distribution channels for magnified outcomes

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Developing and Controlling Distribution Channels for Magnified Outcomes

Today’s business world is so interactive, that roles of the individual entities in the market place are becoming more and more interconnected and many times overlapping. Thus, each entity must develop the skill to understand and integrate with the roles of other entities.

This program reaches beyond the traditional function of distribution channels - a vehicle to bring the product from the manufacturer to the end user. Instead, distributors can have an integral function in the marketing of the product. HOW???

This is what you’ll learn in this highly interactive program.

Program Objectives:

The program addresses overall distribution issues and puts special emphasis on the role that distributors play as marketers in order to maximize benefits for organizations and business partners. By attending this program you will be able to:

Manage distribution as an effective marketing tool.
Understand the marketing mix and its components.
Identify alternative marketing channels and their key components and functions.
Manage the marketing channel: auditing and evaluating channel performance.
Sell through distributors.
Motivate distributors to sell the product.
Maintain / Terminate distributor relationship.
Integrate distribution activities with overall marketing efforts.
Manage the manufacturer-distributor relationships.

Recommended Participants:

To make most efficient benefit of the program the following participants are recommended to attend:

All Managers involved in the whole distribution process (appointing, supervising, managing distribution channels).
Sales Managers
Marketing Managers.
Sales and Marketing Senior Executives
International Operations / Export Managers.

Duration: 2 Days

Click here to register.

Tailored Courses Every open course can be tailored to the exact needs of your organization and run as an in-company training program.

"Extra-run" Courses The date of the course you are interested in already passed?

Fill out the Extra-Run Courses Form and send it to IMI and we will carry out an extra-run of the course as soon as a minimum number of participants request this course.

If you have any inquiries, please click here.