International Marketing & Management Institute

 

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Customer Relationship Management

Turn every contact with your customer into an opportunity to build loyalty ... uncover profitable "hidden" needs ... upsell, cross-sell and re-sell. From basic topics to implementing the latest technology, seminar that covers all the CRM essentials.  

Through a successful Customer Relationship Management, organizations and companies will be able to capitalize on the benefits of identifying and exploiting new channels to satisfy the customer.  

Benefits and Added -Value:  

The main objective of this program is to deepen customer relationships and increase customer loyalty for greater profitability. Upon attending this course you will be able to: 

  • Understand  the essentials of Customer Relationship Management (CRM)
  • Define your business objectives for CRM
  • Learn how to initiate and plan for a successful CRM
  • Deepen customer relationships and increase customer loyalty
  • Develop and implement CRM strategies
  • Decide on the systems and technologies to support CRM
  • Measure and evaluate the success of CRM

Recommended Participants:

This course is designed for Executive Managers, Marketing Directors and Senior Managers who need to develop a strategy for applying technology to their marketing processes. This involves also executives from other sectors as sales, customer service and research.  

Duration:  2 days

 

 

 

 

Click here to register.

 

Tailored  Courses     Every open course can be tailored to the exact needs of your organization and run as an in-company training program.

 

"Extra-run" Courses The date of the course you are interested in already passed?

Fill out the Extra-Run Courses Form and send it to IMI and we will carry out an extra-run of the course as soon as a minimum number of participants request this course.

 If you have any inquiries, please click here.

 

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