Creative advertising for results

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Creative Advertising for Results

"Forget words like 'hard sell' and 'soft sell.' Just be sure your advertising is saying something with substance. And be sure you're saying it like it's never been said before."
– William Bernbach

Advertising is not an entertainment; it is a medium of information. The real creative advertising is the ad. that people find interesting enough to buy the product instead of just telling you that it is a creative ad. This course is about how to generate the ideas and make the ad. that sells.

Program Objectives:

By the end of this course, the participants will be able to understand the role of advertising in the communication process, know what it takes to be creative, how to generate creative ideas, how to produce and evaluate creative advertising, and to become aware of their responsibility towards the society as advertisers. By attending this program, participants will be able to understand:

The communication process.
The advertising process.
The creative process.
The creative person.
Where does the selling idea come from?
Idea generation techniques.
How to produce advertising that sells?
How to make TV commercials that sell.
Testing and evaluating creative advertising.
Creative advertising and social responsibility .

Recommended participants:

This course will give very useful tools to those who take part in making and approving advertisements, like marketing managers, advertising managers, Brand managers, advertising agencies’ creative managers, executives, account managers, and executives.

Duration: 2 days

Click here to register.

Tailored Courses Every open course can be tailored to the exact needs of your organization and run as an in-company training program.

"Extra-run" Courses The date of the course you are interested in already passed?

Fill out the Extra-Run Courses Form and send it to IMI and we will carry out an extra-run of the course as soon as a minimum number of participants request this course.

If you have any inquiries, please click here.