Brand management for FMCGS'

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Brand Management for FMCG's

To become a dominant and chief competitor in this rapidly growing world of consumer products, you need to be assessed with specialized skills and tools. The program will cover that for you with special emphasis on the techniques used to market your goods or services in the marketplace and developing a sound brand management plan.

Program Objectives:

The content of this course is targeted to develop specific areas in the field of marketing that will assist the newly appointed brand managers in performing their role with efficiency. After attending this program you will be able to:

Identify the components of a brand
Understand the process of brand management and the strategic brand plan
Conduct a market and brand situation analysis
Identifying target customers, brand positioning and components fo the brand strategy
Recognize the importance of market research to achieve profitable brand management and the ncessary skills for using market research.
Understand the role of promotion and utilize the latest advertising and communication techniques for better results.
Knowing the accurate resources required to prepare a product plan
Implement brand and product plans.
Analyze financial data to make decisions for effective brand management.
Plan and evaluate performance of the brand.

· Provide extensive control systems for product consistency and continuity.

Recommended Participants:

The main objective if this program is to provide the basic and essential tools for newly appointed managers in the following areas to successfully operate in the consumer goods industry.

· Brand managers.

· Product managers.

Duration: 2 days

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Tailored Courses Every open course can be tailored to the exact needs of your organization and run as an in-company training program.

"Extra-run" Courses The date of the course you are interested in already passed?

Fill out the Extra-Run Courses Form and send it to IMI and we will carry out an extra-run of the course as soon as a minimum number of participants request this course.

If you have any inquiries, please click here.