Strategic analysis of the global market

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Strategic Analysis of the Global Market

Market analysis requires the thorough examination of your customers, product, pricing, promotion, distribution systems, and competitors. During the process, you will be able to identify opportunities and threats as well as areas of improvement. Such analysis is becoming much more challenging with the inevitable trend towards globalization. Borders are eliminated, communication has become common place, and before you even knew it, companies from all over the world are aggressively competing with you.

In order to survive, companies must learn to defend themselves against global competition through conducting effective market analysis. At the end of this program participants will be able to design a global defense marketing plan.

Program Objectives:

Upon completion of this program, you will acquire the tools necessary to carry out a comprehensive defense plan. Moreover, you will understand how to invade new foreign markets.

Participants will learn to:

Define the main characteristics of their market and understand how it really works.
Identify the different aspects of their product offering to differentiate between the various product lines that may require different strategies.
Assess present position as compared to potential sales volume.
Decide on which market segment to invade and subsequently deciding what market mix to use.
Evaluate the satisfaction that the customers derive from the product, pinpointing the most important features in the product.
Identify their position vis-à-vis competitors with respect to each of these features.
Conduct a SWOT analysis.
Identify their niche and know how to exploit it.
Build a new marketing mix of product, price, sales, and distribution in order to improve performance.
Evaluate foreign markets
Know how to effectively utilize the different marketing channels with foreign markets.

Recommended Participants:

Marketing Managers
Market Research Managers
Sales Managers & Sales executives
Business Managers & executives
Investment Bankers

Duration: 2 days

Click here to register.

Tailored Courses Every open course can be tailored to the exact needs of your organization and run as an in-company training program.

"Extra-run" Courses The date of the course you are interested in already passed?

Fill out the Extra-Run Courses Form and send it to IMI and we will carry out an extra-run of the course as soon as a minimum number of participants request this course.

If you have any inquiries, please click here.