Marketing for Non-Marketers

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Marketing for Non-Marketers

A marketing orientation is crucial for any organization to succeed in today’s highly competitive market. To have the necessary marketing orientation all functions in the organization must be well acquainted with the principles of marketing. Any decisions taken by any function has an impact on the competitiveness of the organization.

Program Objectives:

This program will equip participants with skills necessary for success in today’s competitive markets:

Understand the basic principles of marketing in the larger context of the business environment.
Identify the impact of marketing decisions on the company’s performance.
Understand the business dynamics of marketing and take initiatives in your area.
Understand the marketing dimension in any non-marketing decision.
Know your customer and his buying behavior.
Learn to use the appropriate promotional techniques for your product.
Develop and implement marketing plans.
Gain hands-on experience in identifying and solving marketing problems.
Determine the impact of market share and life cycle issues on marketing opportunities.
Identify your competitors and how to deal with them.
Define Marketing mix basics using the 4 P’s.
Link between business planning and marketing strategies.
Development of a strategic marketing plan.
Product life cycle and how to successfully manage it.
Role of segmentation, positioning and target markets.

Recommended Participants:

This intensive program is the perfect overview for Non-Marketing Executives, those new to marketing or those working in related fields who interact with the marketing function.

Duration: 2 Days.

Click here to register.

Tailored Courses Every open course can be tailored to the exact needs of your organization and run as an in-company training program.

"Extra-run" Courses The date of the course you are interested in already passed?

Fill out the Extra-Run Courses Form and send it to IMI and we will carry out an extra-run of the course as soon as a minimum number of participants request this course.

If you have any inquiries, please click here.