Export marketing management

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Export Marketing Management

Today’s market is a global market. Domestic companies find foreign competitors in their backyard. The need is pressing for companies to acquire effective skills and techniques necessary to enter foreign markets and increase their global competitiveness.

Egyptian companies must struggle to compete on an international scale through quality, variety, convenience, timeliness, cost and availability. In order to satisfy customer demands in the potential export markets, companies must acquire the right information about international markets and influencing forces in the market place in order to implement successful export marketing strategies and action plans.

Learning these skills “as one goes along”, is a luxury no company can afford any more.

Program Objectives:

Participants in this course will gain the necessary knowledge and skills to enter export markets and implement effective export marketing strategies crucial for success. This will be achieved through covering the following:

Understanding the Global Marketing Environment
- Global Economy
- Cultural, Social, Political and legal
forces
Analyzing Global Marketing Opportunities
- Global Markets and buyers: market
characteristics & understanding
customer needs
- International & global Marketing
Research
Developing Global Marketing Strategies
- The mindset
- Export Market Selection
- Global market entry strategies
Developing new products for global markets
Designing the Export Marketing Mix:
- Distribution
- Export Promotion.
- Pricing.
- Global Advertising.
Export Marketing Support Services
- Customer Care
- Service & Development

Recommended Participants:

This course is designed for executives & professionals who are responsible for the export decisions in a company and/or working in the field of export such as export managers, export marketing professionals etc.

Duration: 3 Days.

Click here to register.

Tailored Courses Every open course can be tailored to the exact needs of your organization and run as an in-company training program.

"Extra-run" Courses The date of the course you are interested in already passed?

Fill out the Extra-Run Courses Form and send it to IMI and we will carry out an extra-run of the course as soon as a minimum number of participants request this course.

If you have any inquiries, please click here.