Effective use of marketing research

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Effective Marketing Research

The business world is moving rapidly more than ever. For successful organizations to keep the pace and advance more information is needed more quickly than ever before.

This program addresses the key benefits of market research and how organizations can obtain maximum value out of market research studies. It highlights market research as an information tool for organizations to be continually ahead of competition. The program stresses on equipping executives with the principles needed to effectively use market research to its fullest potential.

Program Objectives:

After attending this Workshop, participants will be equipped to determine when and how to use market research effectively, how to select an appropriate methodology and how to go about purchasing research services.

Understanding the basic principles of Market Research, Primary and Secondary Research, Qualitative and Quantitative Research
Understanding the different research media, including focus groups, interviews, mail surveys, trade show surveys and Internet surveys
How to decide when to use different methodologies and different media
The role of the Internet in Market Research
How to go about designing a market research project
Analyzing and interpreting market research results.
How to purchase and manage market research services

Recommended Participants:

This program is directed to all current and prospective users of any market research study. This includes managers and executives of all functions related to marketing, product development and introduction, sales activities, client relations, etc.

Duration: 2 Days

Click here to register.

Tailored Courses Every open course can be tailored to the exact needs of your organization and run as an in-company training program.

"Extra-run" Courses The date of the course you are interested in already passed?

Fill out the Extra-Run Courses Form and send it to IMI and we will carry out an extra-run of the course as soon as a minimum number of participants request this course.